Tuesday, 8 September 2015

Mobile users consumed 18 Exabyte Bandwidth, What’s next in Mobile Technology?



Only a few years have dramatically changed the dynamics of the worldwide usage of internet. Analysts observed significant increase in the number of mobile users across the globe. Mass manufacturing and brilliant marketing strategies account for just one side of the picture, what primarily drives this huge demand is actually the ease of accessing everything form mobile devices in spite of the various security threats in mobile technology.  

 Most of us don’t look at the big picture for which every one of us is a contributor and that’s actually consuming a total of 18 Exabyte of Bandwidth globally this year where one Exabyte is equal to one billion gigabyte of bandwidth. And that’s not stopping at all. Smartphones have become the largest variable for driving internet users to switch onto the mobile platform. Let us identify the major constituents of mobile technology and their upcoming impact.
More Mobile Devices and Applications that generate mobile traffic
Instead of looking at some of the basics, now we already understand what it reflects when we say mobile devices and apps. Since a greater portion of the total number of internet users switched onto the mobile platform, while having a mobile version of the website, businesses have started providing brilliant apps to their customers.
In addition to that businesses greatly engaged in online sales and transactions have provided their users with brilliant cross platform compatible mobile apps. Mobile apps bring users the best level of security, performance and convenience where purchasing a product or booking a flight becomes just a tap away.
3G/4G Mobile Networks
In the beginning, Smartphones and Tablets had a handful of differences, but manufacturers’ strategic business development approaches and users’ indefinite demands, like any other Smartphone, many of the tablets now come with a 3G or 4G feature allowing users to keep their communication and engagement always on the go. 


Smartphones as compared to tablets specifically account greater for consuming the largest portion of the bandwidth that ran across the globe. From social media engagement up to making video calls and accessing multimedia directly, internet users tend to stay more on mobile devices as compared to any other computing platform.
Luxury meets Convenience
Apart from the various technical aspects and benefits that mobile users get, these on the other hand have been adopted by the world by a common perception of having the most fantastic gadget that has a lot more style and convenience to connect, listen, watch, play and share across the globe.
Influential Marketing
Recently researchers identified that 40% internet users have completely shifted onto the mobile platform and resulted in a total of 4.1 billion mobile users across the world. From accessing social media on mobile devices and lively connecting with various social circles up to staying updated with their most favorite brands, users find it the easiest way to keep it on the go.
Marketing, internet, Social Media

On the other hand, Social Media is not just limited to individual users but platforms like Facebook has got a large scale of user engagement for businesses all over the world.
Through brilliant integration of social media marketing, businesses have reached unexpected success rates where Facebook accounts for the biggest contribution in introducing a new market segment for marketers to focus on.
Growing Customer Demands
Latest market surveys and demand analysis suggest that manufacturers have planned for introducing more product releases driven by mobile users dynamic needs and demands for greater possibilities.

Following such kind of demands, we are already near to developing a common perception that states what we are currently being offered is just unbelievable such as apple’s Home and Health Kits.
What’s next?
At the start we made a better understanding of what an Exabyte is and how much the world as a whole consumed this year where a recent research report by Cisco, the world’s largest networking gear manufacturer concludes that by 2018 the global mobile data traffic seems touching a massive 190 Exabyte of bandwidth consumption.

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