How Often Should I Update My WordPress Site?

 With countless such businesses and eCommerce organizations having WordPress websites today, we're frequently asked how regularly WordPress destinations should be refreshed. While there's a nobody-size-fits-all response to this inquiry, every business is remarkable. We suggest you perform regular site maintenance on your WordPress site by refreshing it any time there is an authority WordPress update your WordPress themes or modules are restored or encountering bugs. 

The Three Main Reasons for Regular WordPress Updates 

There are three fundamental reasons why we suggest standard WordPress updates – security concerns, bug fixes, and new highlights. We'll examine these explanations behind performing regular site maintenance on your WordPress site underneath. 

Perform WordPress Updates to Keep Your Site Secure 

Since WordPress is universal, numerous cybercriminals target it. WordPress knows this, which is the reason it discharges daily WordPress updates to prevent would-be-hackers from getting to your site and getting your private data. To keep your WordPress site as secure as could be expected, you should consistently put in new WordPress refreshes at whatever point they are delivered. 

Update WordPress Themes and Plugins for Bug Fixes 

WordPress, and WordPress themes and modules, contain bugs. Regardless of how much a developer dedicates to quality assurance to maintain a strategic distance from issues, applications, and modules will consistently have bugs. A few bugs may even meddle with your WordPress site's appearance, ease of use, or eCommerce usefulness. Consequently, we suggest you generally search for refreshes on the off chance that you are encountering what you believe is a bug (and report the bug to the developer if there's no update accessible), at whatever point WordPress refreshes are delivered (counting refreshes for WordPress themes and modules), and that you intermittently check for refreshes too. 

Routinely Perform WordPress Updates to Take Advantage of New Features, Including Those Found in Your WordPress Themes and Plugins 

The extraordinary thing about WordPress developers is that they're continually enhancing and adding new highlights to their WordPress themes and modules. New WordPress themes are always being made or changed, as are WordPress modules. To keep your WordPress site as stylishly engaging, practical, and modern as could be expected and to exploit new WordPress themes and highlights in WordPress modules, you need to consistently perform WordPress refreshes, regardless of whether you're not encountering any security issues or bugs. 

What To Do If You Need Help With Website Maintenance 

While there are numerous extraordinary WordPress themes and modules that utilize the stage incredible for your online presence, having a WordPress webpage commonly requires some technical information on site creation and site maintenance. We realize that not all business owners and entrepreneurs have the opportunity, individual range of abilities, or staff to devote to these significant site endeavors. 

As a full-service digital marketing agency, we have a few WordPress specialists on staff. We can assist you with all your WordPress maintenance, and WordPress update requires that your site is protected from hackers, as sans bug as could be expected and that you're exploiting the most recent WordPress themes modules. 

Connecting with us for WordPress help and site maintenance is simple. Just call us at (972) 464-2707, email us at sales@accunity.com, or round out our online contact form.

How To Drive Leads In Social Media

Numerous business leaders wrongly believe that social media is just a valuable method for building their image. This couldn't possibly be more off-base as social media can assist businesses with creating and refine leads. 

In the event that your social media strategy comprises essentially of authoritative posts, at that point you should investigate these lead generation statistics concerning mainstream social media platforms: 

• Social media marketing leads to a 45% decline in spending for businesses. 

• Businesses that utilized social media for lead generation expanded their revenue by 24%. 

So, we should show you how you can create quality leads through your social media profiles. 

Comprehend Your Target Audience 

How about we start with the basics, lead generation isn't like virus selling. It's tied in with social affair knowledge on your target audience and bringing these individuals into your sales funnel. 

To comprehend your target audience, you ought to promptly know the responses to these inquiries: 

• What is your target audience keen on? 

• What products or services might you be able to offer to them? 

• What are their trouble spots? 

• How might you bit by bit convert them? 

Luckily, social media makes it simpler to respond to these inquiries. Why? That is on the grounds that individuals frequently share individual insights concerning themselves on their social media platforms. 

In the event that you need to assemble more information on your target audience, social media is the best spot to look. When you have this information, you'll need to pick a stage where a large number of your possibilities assemble. 

How about we examine how you can do this. 

Pick the Right Channel 

From the highest point of your head, what social media stage would you use without posing any inquiries? Most businesses would pick Facebook. 

All things considered, Facebook has billions of clients and one of the world's most noticeable publicizing instruments. Notwithstanding, in case you're attempting to arrive at B2B leads, LinkedIn might be your most ideal decision. 

This is the place where understanding your target audience becomes an integral factor. On the off chance that your possibilities are B2C consumers, Facebook and Instagram are extraordinary choices. 

Nonetheless, in the event that you need customers that are businesses, LinkedIn and Twitter are brilliant decisions. 

Get Creative 

Recall that there are a large number of businesses that utilize social media to produce leads. Individuals have gotten normally numb to promotional duplicates on social media locales, so it's imperative to get inventive with your campaigns. 

Here's the way you can do it with each significant social media channel: 

• Facebook: If you're an eCommerce retailer, challenges are the most ideal approach. This will assist you with the social occasion the email information of contestants you can add to your email marketing campaign. 

• Twitter: Use Twitter Cards is an extraordinary method of making an eye-getting promotional message you can publicize to your possibilities. Indeed, one retail organization received more than 1,700 leads from this technique. 

• LinkedIn: LinkedIn Premium gives people and businesses the admittance to arrive at qualified leads and get in touch with them straightforwardly. When you have this consideration, offer a markdown or free example to refine your leads. 

• Instagram: Use enamoring recordings to exhibit another item and utilize mainstream hashtags, just as your own marked hashtag to get out the word. 

Getting leads through your social media channels doesn't need to be tedious or troublesome. In case you're experiencing issues, contact Accunity to perceive how we can help you today!

6 Things to Keep in Mind When Designing Your Business App

You’ve always been told to think objectively, keep the ‘big picture’ in mind, and mobile app design is no different. Successful app design requires an overarching strategy and some sort of knowledge of the end-user and their habits.
Unfortunately, in the rush to go-to-market, something the little things get overlooked – and the little things are what make a big impact. We’ve put together a list of the 6 most common mistakes that businesses make when designing a business mobile app so that you can avoid them!

6 Things to Keep in Mind When Designing Your Business App

 

1. Finalize the flowchart before you start working.

You may be confident that you know exactly what you want your mobile app to do, but you should never start designing your app until you’ve completed a flowchart that details every step of the enduser process. What will they see when the app is first opened? Will they have specific choices when creating their profiles? What happens when they click? What about next? Map out every transaction from step one to the exit screen.

2. Graphics are important.

Graphics play a key role in creating a user-friendly experience. Cheaping out on image quality is never a great idea. Use high resolution images from the get-go and then reduce quality as needed.

3. Don’t forget to leave fingers enough room to tap.

It might seem like a good idea to fill as much empty page space as possible, but it’s not. You need to keep apps clean and easy to navigate with large enough hit areas that users can easily tap.

4. Don’t go crazy with intro animations.

Starting a user experience with a quick animation is fun, but it quickly loses its novelty. Remember that whatever animations you use will be present each and every time the app loads. And, since the animation cannot run its course until the app loads, you risk delaying or preventing the user from accessing your app.

5. Don’t keep users in the dark.

Loading pages that are blank or don’t include some sort of indication that the app is working are confusing and leave users wondering if there is some sort of glitch. Remember to use a progress indicator of some sort to keep your app users informed.

6. Don’t assume the app is user-friendly.

You designed your app, of course you know how to use it – don’t expect the same of the average user. Allow someone outside of the development team to take a trial run of the app to determine if they love it as much as you.
When it comes to app design, the proof is in the details. Keep these in mind during the development process and the end result will be an intuitive and user-friendly mobile app!

Guest Posting is a Powerful Building Block for Developing Strong Business Relationship

For the majority of writers, developing unique content is easier but becomes crucial upon successfully accepted by any famous blog just like the one by Accunity. While providing you the best guidelines for content development that is more likely to get accepted on any famous blog, greater emphasis has been given to the 5 building blocks of a successful guest post.

This post doesn't not only help you in just developing a unique and relevant piece of content for the readers but guides you reaching the maximum probability of getting your content being accepted and published successfully.

UNDERSTANDING GUEST BLOGGING

As the name describes itself, guest post is actually sharing your unique piece of content on another blog that allows guest writers to submit and spread the word of mouth for an ultimate mutual benefit adding value to both the blogger and guest writer.

Guest Blogging is far different from just publishing your content onto your own WordPress based blog. While bringing in the best possible mix of uniqueness and relevancy in the post, it eventually results in a win-win situation for both the writer and the blog.  Let us now quickly get into knowing how to become an influential and successful guest writer.

In continuation to the context here, you should also understand the basic difference of simply marketing your brand in the content while stuffing a number of keywords or links to your own website with that of coming up with a unique, concrete and highly resourceful content for the readers.

For those with a clear objective of improving their website's SEO performance, considering guest blogging as another primary source for gaining website hits could result in a worst nightmare because poor and irrelevant pieces of content are more likely to be rejected rather being accepted.

THESE BENEFITS ARE ENOUGH TO develop strong business relations

Guest writing is an effective way to promote not only your name and interest but through brilliant content curation it delivers results that help in gaining several long term benefits as follows;

·        ABSOLUTE READERS' ENGAGEMENT

Guest posting seems promising to be one of the best sources for gathering both the short-term and long-term followers. Typically the content attracts readers itself but if you really have the enthusiasm to reach more people and deliver the most relevant information as per their interest then sharing it onto the various social media platforms brings a breakthrough in engaging loyal readers to your posts.

 ·        DEVELOPING STRONG IDENTITY

Every time you write a unique post, you add more value to your own identity. While you focus on a specific niche or segment of readers it actually brings more credibility to your name ultimately making it easier for readers to recognize you.

·         GOING VIRAL WITH THE CONTENT

As you continue developing your identity on top of the list of writers trending swiftly for their unique and relevant content, it actually starts yielding the real potential from the efforts you make. Posts that are in the best interest of readers motivate them to share your words with other like-minded people, especially on the various micro blogging platforms where Twitter could surprisingly become a wildfire.

STRENGTHENING YOUR NETWORK OF PEOPLE 

 Continually delivering unique and relevant pieces of content brings more people near you comprising of several famous and influential personalities of the niche you write for. When you are really good at content curation, these people transform into a strong network of followers and start promoting you in their social and professional circles. 

·         LINK BUILDING

As discussed earlier in this post, guest writing does play a vital role in link building but should not be taken as a cursory source for that. Backlinks from the top most blogs of your niche becomes a treasure for promoting our business in the most effective and efficient way to promote your business website.

Content is King: Understanding the latest trends in Content Marketing

Why they say content is king? From your corporate website up to the official blog and all of the social media platforms, it’s the content that speaks to your customers and spreads your word to the potential target audience.

Mobile technology and the use of online sources such as cloud computing, ecommerce website development, social media marketing and search engine optimization all together brought significant changes to the world of digital marketing where gearing up and staying up to date with the latest trends have become essentially important for the internet marketers. Let us now get into revealing the major role of content in building strong business identities.
How social media correlates with Content?
The majority of businesses oversee the importance for developing and marketing unique content. What runs between the lines is actually an ideology that speaks to your customers and the potential target audience empowering you to build stronger trust and brand loyalty.

Along with Facebook, other social media platforms namely Google+, LinkedIn, Twitter and many more have dramatically contributed to the area of digital marketing on a way larger scale. Transforming millions of visitors into successful leads, solving countless customer queries and bringing the most relevant target audience was never done before like social media marketing did.
What drives you real time user engagement?
Millions of small scale businesses started their official Facebook Fan Page, following the latest trends in social media marketing. For a number of reasons animations and images have been ranked on top of the list when it comes to measuring the real potential dealt with several types of posts we use to publish on various social media platforms.
What brings you traffic is the unique multimedia that represents your published post and what drives you real time user engagement and minimal bounce rate when it comes to achieving brilliant SEO results is the unique content that addresses real interest of your target audience.

Delivering content is really essential but don’t forget to deliver unique content. Both Google and Facebook are continually improving ways that are helpful in identifying and promoting content that is fully original and comply with white hat SEO practices.
It doesn’t matter what you are sharing. It might be your official blog post, a product or service launch, an offer to the valued customers or just about celebrating the weekend. What you all need is a fresh slice of content that will potentially go viral over the internet. Focus on impressive profile personalization and social search optimization but an assimilated recipe towards generating successful leads is always supported by brilliant artwork and an exclusive piece of content.
Overseeing community engagement is a nightmare
If you are a blogging enthusiast or an expert content strategist, you are sure to be a part of the global community of bloggers and writers where you have enough people who don’t just see your content but read and share it too. So apart from effectively managing your website’s CMS for publishing the content there are many other platforms as well that helps you generate instant search results.
But what if you have just stepped into developing and publishing your content and facing some of the most common concerns while marketing it just like any other newbie. We have identified today’s’ some of the most trending content marketing and brainstorming platforms that not just allow you a free startup but in addition to that their strong page rank and brilliant ranking on the Google SERPs let you promote your business in a more realistic environment.
Useful Content Sharing and brainstorming Platforms
Inbound.org
Inbound.org is one of the best and highly trending content marketing platforms for the global community of bloggers and writers. From sharing articles, Slideshares, info-graphics and complete stats of the shared content, inbound.org has become the best and most attractive online content sharing community for bloggers and writers across the globe, allowing its users to sign up with no cost at all as well as keeping users fully updated with the most relevant job opportunities nearby them.
MyBlogU.com
Found with a primary objective for becoming the most influential and powerful content marketing hub for the worldwide internet, the majority of bloggers and writing community found MyBlogU as one of the most effective and convenient ways towards accomplishing real results through content sharing and promotion. Out of a number of features and convenience provided by MyBlogU, users always find it interesting, to brainstorm for each other via this platform.
ViralContentBuzz.com
ViralContentBuzz become the next raising free of cost content marketing platform for the global community of bloggers where several people immediately started battling against time and put all of their efforts for gaining the most relevant target audience to their online business.
Scoop.it
Similar to MyBlogU and ViralContentBuzz, Scoop.it is the latest content sharing platform for most of the people. Allowing you to develop a topic and gain useful information from other users of the community that helps you in curating the content reflecting concrete research and information.
Undoubtedly there are endless possibilities when it comes to content marketing and sharing. From today’s biggest social media platforms up to micro blogs and community platforms, content will always remain the king as a whole and an unsaturated span of digital marketing.

10 Digital Marketing Quotes that Every Marketer Should Know

As digital marketers, we are always challenged with finding creative and productive ways to get results for our clients. It’s not easy, and it takes a lot of work to do it. So, Accunity thought of making this list with 10 quotes to help you stay inspired on your awesome job. While technology can make some businesses nervous, other companies seem to thrive on it. Either way, digital marketing is vital today if you plan to compete or be successful.

1: “Advertising brings in the customers, but it is your job to keep them buying from you”

2: “The pace of change means that relationship is more important than ever before”

3: “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic”

4: “’I love being marketed to.’ Said no one, ever.”

5: “Your culture is your brand”

6: “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

7: “Commit to a niche; try to stop being everything to everyone.”

8: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”

9: “Being able to quit things that don’t work is integral to being a winner”

10: “Without strategy, content is just stuff, and the world has enough stuff.”