How Often Should I Update My WordPress Site?

 With countless such businesses and eCommerce organizations having WordPress websites today, we're frequently asked how regularly WordPress destinations should be refreshed. While there's a nobody-size-fits-all response to this inquiry, every business is remarkable. We suggest you perform regular site maintenance on your WordPress site by refreshing it any time there is an authority WordPress update your WordPress themes or modules are restored or encountering bugs. 

The Three Main Reasons for Regular WordPress Updates 

There are three fundamental reasons why we suggest standard WordPress updates – security concerns, bug fixes, and new highlights. We'll examine these explanations behind performing regular site maintenance on your WordPress site underneath. 

Perform WordPress Updates to Keep Your Site Secure 

Since WordPress is universal, numerous cybercriminals target it. WordPress knows this, which is the reason it discharges daily WordPress updates to prevent would-be-hackers from getting to your site and getting your private data. To keep your WordPress site as secure as could be expected, you should consistently put in new WordPress refreshes at whatever point they are delivered. 

Update WordPress Themes and Plugins for Bug Fixes 

WordPress, and WordPress themes and modules, contain bugs. Regardless of how much a developer dedicates to quality assurance to maintain a strategic distance from issues, applications, and modules will consistently have bugs. A few bugs may even meddle with your WordPress site's appearance, ease of use, or eCommerce usefulness. Consequently, we suggest you generally search for refreshes on the off chance that you are encountering what you believe is a bug (and report the bug to the developer if there's no update accessible), at whatever point WordPress refreshes are delivered (counting refreshes for WordPress themes and modules), and that you intermittently check for refreshes too. 

Routinely Perform WordPress Updates to Take Advantage of New Features, Including Those Found in Your WordPress Themes and Plugins 

The extraordinary thing about WordPress developers is that they're continually enhancing and adding new highlights to their WordPress themes and modules. New WordPress themes are always being made or changed, as are WordPress modules. To keep your WordPress site as stylishly engaging, practical, and modern as could be expected and to exploit new WordPress themes and highlights in WordPress modules, you need to consistently perform WordPress refreshes, regardless of whether you're not encountering any security issues or bugs. 

What To Do If You Need Help With Website Maintenance 

While there are numerous extraordinary WordPress themes and modules that utilize the stage incredible for your online presence, having a WordPress webpage commonly requires some technical information on site creation and site maintenance. We realize that not all business owners and entrepreneurs have the opportunity, individual range of abilities, or staff to devote to these significant site endeavors. 

As a full-service digital marketing agency, we have a few WordPress specialists on staff. We can assist you with all your WordPress maintenance, and WordPress update requires that your site is protected from hackers, as sans bug as could be expected and that you're exploiting the most recent WordPress themes modules. 

Connecting with us for WordPress help and site maintenance is simple. Just call us at (972) 464-2707, email us at sales@accunity.com, or round out our online contact form.

Meta Architecture – How to Design a Website: Step by Step

 Incredible web design starts with arranging and making a brand-adjusted strategy. Figure everything out, and your new compositional coding will face the most unpredictable, blustery web climate with strength and elegance. 

Know a great deal 

Time spent researching competitors, and general interest sites are time very much spent. It will show you what works and what doesn't. You are both customer and business throughout everyday life, so amplify these situations for your potential benefit. 

Construction 

This is the ideal opportunity to consider how you need the result to perform. Do you need or need an entirely bespoke framework, or will an 'out-of-the-container' product work? An instant Content Management System (CMS) might be entirely appropriate for you. 

In any case, on the off chance that you need adaptability and opportunity in your web design, at that point, plan to get down to the bare essential of design and coding. When designing the site, make sure to think about the versatile work area and potential eCommerce clients. 

Diagram and Frame It 

Line drawing diagrams is what you need here. Fundamentally, it a rundown of thoughts for the site, broken into lumps and moved into a design. Understand what you need on the site and what sort of substance needs to go on each page. Do you need a video? Or then again liveliness? Which page is the blog? Draw straightforward sitemap designs for each page, including how they interface through site navigation. 

Take a gander at the broad picture and make a spotless, transparent mockup. Your wireframe may look plain; however, the clearness of direction, clean lines, and the unequivocal position of components will guarantee a robust final result. 

Do the Tech Thing 

HTML. CSS. HyperText Markup Language and Cascading Style Sheets will give you more power over what you can do yourself. On the off chance that you are new to the universe of coding, plan for a quick expectation to absorb information. You will require multiple 'languages' to accomplish the various components and activities you need on the site. 

It is conceivable to compose the code for your website design with practically no experience. Be that as it may, designing a website will include a massive load of tolerance, a readiness to jump into the obscure equipped with an emotional disposition, a decent level of control, and a great deal of time. So get your 'how-to' game face on. You got this! 

Web Design 

Here is the enjoyable part – the tone, the format, the style. These perspectives fold over the skeleton of your wireframe and give it profundity and life. Presently the center is detail-driven. Style tiles or style guides are the best approach to guarantee that the ideal marking style and tone are accomplished with a conscious decision of temperament, feeling, and usefulness. Convey this across the entirety of the systems utilized, making a consistent brand picture. 

Model Polish 

This progression in the process has three phases – the production of the model from the wireframe, the coding, and the design; the way toward testing the web design; lastly, tweaking distinct components. 

This is an ideal opportunity to arrange everything and perform thorough stage testing. Does the site satisfy its motivation? Are there any perspectives missing? Does everything join as you need it to? Presently is an incredible opportunity to get unprejudiced, confided in eyes on the work to check whether any issues may have gotten away from you. This is the ideal opportunity to watch that navigation of the site is intuitive and straightforward. 

Develop the Site 

Getting the website space name and facilitating administration may appear to be a straightforward undertaking, yet invested the energy to research your alternatives. Finding a supplier that offers what you need is vital for the progressing accomplishment of the site. 

Promote the Site 

Directing people to your new site is the goal now. Website improvement (SEO) and site connecting with others is the quickest method to get your site taken note of. Excellent quality, the significant substance is an 'unquestionable requirement' to keep your site momentum and showing up in online pursuits. 

Email newsletters, flag advertisements on adjusted sites are both healthy alternatives to promote your site. At long last, remember the old-fashioned strategies for informal exchange and print advancement. Contingent upon your specialty and territory, these may apply an astounding measure of force. When finished with energy and style consistency, all alternatives are conceivable and offer the chance to advertise your image. 

Stay Fresh 

At long last, deal with the way that the web design measure is rarely wrapped up. That dazzling piece of coded design will just hold its crisp, gleaming appearance for some time. 

Staying up with the latest and new is fundamental for both customer commitment just as site improvement. This can appear to be overwhelming; be that as it may, a blog or devoted news page can keep the site's finger on its specialty beat. Draw in with the market's way of life through a progression of applicable substance and position the site midway in its field. 

Congrats – You should be so glad! 

Figuring out how to design a website is an enormous accomplishment, and feeling pleased is advocated. To keep up the force, keep a continuous rundown of considerations and potential bearings for future work. Try not to be hesitant to communicate groundbreaking thoughts and go down obscured back streets. These invasions into the obscure may develop into something unique and show you something, regardless of whether they end up being impasses. 

In particular, appreciate the cycle and mess around with it. This will radiate through your work, having a constructive outcome on the individual you eventually need to intrigue, your customer.

WordPress Design Trends in 2021

 Web design is continually changing and improving, and that is the case for 2021. As WordPress developers, we have our fingers on the pulse of WordPress Trends in 2021. Here's top-notch of the best 10 WordPress trends we see this year. 

1. The Release of Gutenberg is Adding Blocks to WordPress Sites and Decreasing the Need for Themes 

Gutenberg is making a couple of WordPress trends in 2021. Thanks to Gutenberg’s release, the WordPress block-based standard editor, more WordPress web designs are including blocks. Furthermore, the ease of Gutenberg is making themes less necessary for good web design. 

2. More Page Builders are Popping Up 

Web developers regularly depend on page builders to create their WordPress web designs. With Gutenberg still being even more a layout tool and not a page manufacturer, several outsider page builders are releasing and filling in ubiquity in 2021. 

3. There's a Huge Focus on Usability 

One of the biggest WordPress trends in 2021 is a laser focus on web design usability. WordPress sites that are simple to navigate keep users on their sites longer. With Google also focusing on usability in their search algorithm, increasingly more WordPress web developers organize, making their web designs as simple to use as possible. 

4. WordPress Sites Are Making Their Web Design More Accessible Than Ever 

Last year Domino's Pizza lost a Supreme Court case filed by a blind man because its website was inaccessible to him. The Supreme Court decided that the Americans with Disabilities Act (ADA) extends to businesses expecting to make their websites accessible, just as they do their brick-and-mortar storefronts. Many web developers are working on making their web designs accessible to the blind and others in an unexpected way abled individuals. 

5. Minimalism is In 

Web design trends travel every which way. One of the biggest WordPress trends in 2021 is that minimalism is in. This means less text-heavy sites and more WordPress sites leveraging engaging substance like videos to pass on their messages. 

6. Hand-drawn images and Graphics are In Style. 

In 2021, you can't make your website unique in case you're using stock images. Indeed, even the most cautiously curated stock photos are used by several businesses. As such, one of the WordPress trends in 2021 that we're seeing are web designs that depend on exceptional, hand-drawn graphics and text. 

7. More WordPress Sites are Going Dark 

Welcome to the dark side! With Apple, Facebook, and different technologies and websites having a dark mode choice, one of the WordPress trends we're seeing is web developers choosing dark web designs. 

8. 3D Is Becoming Bigger in Web Design 

PC processing is faster than any time in recent memory, as are users' Internet speeds. As such, one of the enormous WordPress trends in 2021 that we're seeing is the increased use of 3D liveliness to showcase products and help consumers better visualize them. 

9. Augmented Reality is Becoming Huge and Helping Companies Sell Products 

Have you ever attempted to purchase a thing on the web – such as a household item – while trying to guess what it would resemble in your space? With augmented reality being joined in web design, you would now be able to see your desired products in your home before you settle on a purchasing decision. We expect this WordPress pattern to help eCommerce sites – especially those that sell home goods, adornments, or different items that exist in a specific space or are worn – sell a much more significant amount of their articles on the web. 

10. More WordPress Sites Are Incorporating Chatbots 

Chatbots are always a fantastic choice for your website, and they're one of the biggest WordPress trends in 2021. While we trust businesses are perceiving the estimation of chatbots all alone, we suspect that stay-at-home orders and more individuals working from home because of Coronavirus – and being less accessible through organization telephone numbers – has assisted with the increased prevalence in Chatbots on WordPress sites.

How to Compete with Amazon

 Would you like to sell online, however, imagine that it is highly unlikely your online retail store can rival Amazon? Reconsider. There are an expected 24 million eCommerce websites, which sell almost $5 trillion universally consistently. That implies there's a lot of online retail business to go around. Keep reading to figure out how your eCommerce business can contend online with Amazon, and thrive! 

Sell Unique, Niche Products 

Numerous individuals go to Amazon to buy products that are items, similar to paper towels, bathroom tissue, and other family fundamentals. 

While you can purchase the most easily recognized name products on Amazon, it's a regularly elusive claim to fame, niche products on the site. 

Without a doubt, a few people will purchase whatever hand cleanser is least expensive and qualified for Amazon Prime. In any case, customers who care about the vibe of cleanser, cleanser being Vegan and never tested on animals, or hypoallergenic cleansers are more able to search somewhere else for a special item that meets their longings. At the point when your eCommerce website sells something exceptional that fills an interesting need, it's anything but difficult to contend online with Amazon. 

Use Amazon Ads 

Amazon ads are one of the organization's numerous revenue streams. Furthermore, fortunately for you, you can give Amazon ads something to do to advance your eCommerce store and help you sell online. 

• As of now, the most mainstream kinds of Amazon ads are: 

• Supported stores, which you can utilize in the event that you have an Amazon store. 

• Supported display ads, which is as of now in beta however ending up being incredible. 

• Video ads that display on Amazon sites, Fire tablets, and across the Internet. 

• Audio ads that air when audience members are checking out Amazon Music. 

Whichever sort of Amazon ads you choose to use to advance your business, we can assist you with making convincing substance. 

Make Your eCommerce Retail Store a Brand Experience Like None Other 

The present online purchasers are very web-savvy. Also, they acknowledge extraordinary brands and fantastic online client experiences. You can contend online with Amazon by zeroing in on making your brand one of a kind, essential, and making a website that makes it simpler to buy your item than it is on Amazon. eCommerce website viewpoints like excellent recordings of how your products work and 3D tours of your products have any kind of effect on the present online customers. 

Remember Search Engine Optimization 

On the off chance that buyers don't go to Amazon to search for an item, they're probably going to Google all things considered. This is the reason search engine optimization (SEO) is so significant. Notwithstanding making content for your website that clarifies your products and their advantages in a convincing manner, you need to join basic Google search terms identified with your item so your eCommerce website positions exceptionally on Google. Furthermore, since Google's calculation is continually changing, this implies that SEO is an ongoing project. To help join the most recent mainstream catchphrase searches, numerous eCommerce websites contend online by routinely posting web journals that utilization at present hot search terms. 

Make a Customer Loyalty or Subscription Program 

An incredible method to contend online is to make customer loyalty or an online subscription program that makes shopping on your eCommerce website the most ideal alternative conceivable. For instance, you can make a customer loyalty program in which customers make a record on your website. At that point, for each dollar they spend on your eCommerce site, they get focuses to redeem that go towards accepting a discount on future buys. 

Customer loyalty programs like this are additionally an incredible method to gather customer email addresses so you can market to them. Regardless of whether you convey a normal email newsletter or convey infrequent uncommon item offers, the greater the number of your customers who have picked into your email advertising program, the better.

How Web Analytics Help Businesses Grow

 On the off chance that you utilize a website to advance your organization web based, actualizing web analytics devices is a ground-breaking approach to develop your business and contact a more extensive audience. By following your online clients, web analytics apparatuses make data reports of interesting bits of knowledge about them, for example, their age, area, sexual orientation, where they came from, and their conduct once they land on your page. These reports give you admittance to significant information about your visitors that whenever used accurately, can make more important client cooperation and experience. 

In this article, we take a gander at how web investigation devices can assist your business with development.

Know Your User and Their Needs 

The best businesses settle on educated choices considering their current and likely clients. This guarantees any business choices had won't adversely affect existing clients however rather offer them a more significant encounter while conceivably attracting new clients. In any case, to settle on these insightful choices, you should be sure about who your clients are, and what precisely they need. 

Data investigation reports catch information, for example, area, age, sexual orientation, and interests–giving you exact information to make better methodologies to arrive at explicit target audiences. These reports can likewise show you what individuals are looking for when they land on your page, and information about pages they have visited. 

Your increased comprehension of who your clients are implied you can remain in front of the market and with a more prominent appeal to your audience, and make better-educated business systems so your association can work more efficiently. 

Improve Usability 

Web investigation reports additionally catch significant information, for example, what innovation and applications your visitors use to get to your page. This information can help you in improving the availability of your site and calibrate the client experience. These bits of knowledge venture into understanding what language your clients talk and their area, hence improving your business intelligence, and choose if extending to incorporate multilingual substance or restricting your website would be a valuable business choice. 

Source of inspiration Insights 

In-page investigation can give you exact knowledge into your source of inspiration catches, and gainful information about conversion rates, and lead generation. By understanding what joins on your page get the most hits and why allows you to reconsider the segments of your website that may not get as much commitment and make a move as needs are. 

Distinguish Your Leading Content 

Website investigation instruments show you what parts of your website and substance pull in most clients, how long they remain, and when they leave each page. This information gives you experiences that can be utilized to use your website's commitment by realizing what explicit substance is arriving at your target audience. You would then be able to focus on better quality substance that you realize clients need, with the objective of increased client stay time that encourages you to pick up higher commitment and conversion rates. 

In the event that you are not using web examination to better your website, it's an ideal opportunity to make a move and increase your business intelligence. The information and data you pick up assist to more readily plan, work, and develop your business. 

In the event that you might want to address the professionals about how to execute this strong instrument into your activities, Accunity is here to work with you to comprehend your business and influence innovation to increase benefits and drive success.

6 Things to Keep in Mind When Designing Your Business App

You’ve always been told to think objectively, keep the ‘big picture’ in mind, and mobile app design is no different. Successful app design requires an overarching strategy and some sort of knowledge of the end-user and their habits.
Unfortunately, in the rush to go-to-market, something the little things get overlooked – and the little things are what make a big impact. We’ve put together a list of the 6 most common mistakes that businesses make when designing a business mobile app so that you can avoid them!

6 Things to Keep in Mind When Designing Your Business App

 

1. Finalize the flowchart before you start working.

You may be confident that you know exactly what you want your mobile app to do, but you should never start designing your app until you’ve completed a flowchart that details every step of the enduser process. What will they see when the app is first opened? Will they have specific choices when creating their profiles? What happens when they click? What about next? Map out every transaction from step one to the exit screen.

2. Graphics are important.

Graphics play a key role in creating a user-friendly experience. Cheaping out on image quality is never a great idea. Use high resolution images from the get-go and then reduce quality as needed.

3. Don’t forget to leave fingers enough room to tap.

It might seem like a good idea to fill as much empty page space as possible, but it’s not. You need to keep apps clean and easy to navigate with large enough hit areas that users can easily tap.

4. Don’t go crazy with intro animations.

Starting a user experience with a quick animation is fun, but it quickly loses its novelty. Remember that whatever animations you use will be present each and every time the app loads. And, since the animation cannot run its course until the app loads, you risk delaying or preventing the user from accessing your app.

5. Don’t keep users in the dark.

Loading pages that are blank or don’t include some sort of indication that the app is working are confusing and leave users wondering if there is some sort of glitch. Remember to use a progress indicator of some sort to keep your app users informed.

6. Don’t assume the app is user-friendly.

You designed your app, of course you know how to use it – don’t expect the same of the average user. Allow someone outside of the development team to take a trial run of the app to determine if they love it as much as you.
When it comes to app design, the proof is in the details. Keep these in mind during the development process and the end result will be an intuitive and user-friendly mobile app!

Guest Posting is a Powerful Building Block for Developing Strong Business Relationship

For the majority of writers, developing unique content is easier but becomes crucial upon successfully accepted by any famous blog just like the one by Accunity. While providing you the best guidelines for content development that is more likely to get accepted on any famous blog, greater emphasis has been given to the 5 building blocks of a successful guest post.

This post doesn't not only help you in just developing a unique and relevant piece of content for the readers but guides you reaching the maximum probability of getting your content being accepted and published successfully.

UNDERSTANDING GUEST BLOGGING

As the name describes itself, guest post is actually sharing your unique piece of content on another blog that allows guest writers to submit and spread the word of mouth for an ultimate mutual benefit adding value to both the blogger and guest writer.

Guest Blogging is far different from just publishing your content onto your own WordPress based blog. While bringing in the best possible mix of uniqueness and relevancy in the post, it eventually results in a win-win situation for both the writer and the blog.  Let us now quickly get into knowing how to become an influential and successful guest writer.

In continuation to the context here, you should also understand the basic difference of simply marketing your brand in the content while stuffing a number of keywords or links to your own website with that of coming up with a unique, concrete and highly resourceful content for the readers.

For those with a clear objective of improving their website's SEO performance, considering guest blogging as another primary source for gaining website hits could result in a worst nightmare because poor and irrelevant pieces of content are more likely to be rejected rather being accepted.

THESE BENEFITS ARE ENOUGH TO develop strong business relations

Guest writing is an effective way to promote not only your name and interest but through brilliant content curation it delivers results that help in gaining several long term benefits as follows;

·        ABSOLUTE READERS' ENGAGEMENT

Guest posting seems promising to be one of the best sources for gathering both the short-term and long-term followers. Typically the content attracts readers itself but if you really have the enthusiasm to reach more people and deliver the most relevant information as per their interest then sharing it onto the various social media platforms brings a breakthrough in engaging loyal readers to your posts.

 ·        DEVELOPING STRONG IDENTITY

Every time you write a unique post, you add more value to your own identity. While you focus on a specific niche or segment of readers it actually brings more credibility to your name ultimately making it easier for readers to recognize you.

·         GOING VIRAL WITH THE CONTENT

As you continue developing your identity on top of the list of writers trending swiftly for their unique and relevant content, it actually starts yielding the real potential from the efforts you make. Posts that are in the best interest of readers motivate them to share your words with other like-minded people, especially on the various micro blogging platforms where Twitter could surprisingly become a wildfire.

STRENGTHENING YOUR NETWORK OF PEOPLE 

 Continually delivering unique and relevant pieces of content brings more people near you comprising of several famous and influential personalities of the niche you write for. When you are really good at content curation, these people transform into a strong network of followers and start promoting you in their social and professional circles. 

·         LINK BUILDING

As discussed earlier in this post, guest writing does play a vital role in link building but should not be taken as a cursory source for that. Backlinks from the top most blogs of your niche becomes a treasure for promoting our business in the most effective and efficient way to promote your business website.