WordPress Design Trends in 2021

 Web design is continually changing and improving, and that is the case for 2021. As WordPress developers, we have our fingers on the pulse of WordPress Trends in 2021. Here's top-notch of the best 10 WordPress trends we see this year. 

1. The Release of Gutenberg is Adding Blocks to WordPress Sites and Decreasing the Need for Themes 

Gutenberg is making a couple of WordPress trends in 2021. Thanks to Gutenberg’s release, the WordPress block-based standard editor, more WordPress web designs are including blocks. Furthermore, the ease of Gutenberg is making themes less necessary for good web design. 

2. More Page Builders are Popping Up 

Web developers regularly depend on page builders to create their WordPress web designs. With Gutenberg still being even more a layout tool and not a page manufacturer, several outsider page builders are releasing and filling in ubiquity in 2021. 

3. There's a Huge Focus on Usability 

One of the biggest WordPress trends in 2021 is a laser focus on web design usability. WordPress sites that are simple to navigate keep users on their sites longer. With Google also focusing on usability in their search algorithm, increasingly more WordPress web developers organize, making their web designs as simple to use as possible. 

4. WordPress Sites Are Making Their Web Design More Accessible Than Ever 

Last year Domino's Pizza lost a Supreme Court case filed by a blind man because its website was inaccessible to him. The Supreme Court decided that the Americans with Disabilities Act (ADA) extends to businesses expecting to make their websites accessible, just as they do their brick-and-mortar storefronts. Many web developers are working on making their web designs accessible to the blind and others in an unexpected way abled individuals. 

5. Minimalism is In 

Web design trends travel every which way. One of the biggest WordPress trends in 2021 is that minimalism is in. This means less text-heavy sites and more WordPress sites leveraging engaging substance like videos to pass on their messages. 

6. Hand-drawn images and Graphics are In Style. 

In 2021, you can't make your website unique in case you're using stock images. Indeed, even the most cautiously curated stock photos are used by several businesses. As such, one of the WordPress trends in 2021 that we're seeing are web designs that depend on exceptional, hand-drawn graphics and text. 

7. More WordPress Sites are Going Dark 

Welcome to the dark side! With Apple, Facebook, and different technologies and websites having a dark mode choice, one of the WordPress trends we're seeing is web developers choosing dark web designs. 

8. 3D Is Becoming Bigger in Web Design 

PC processing is faster than any time in recent memory, as are users' Internet speeds. As such, one of the enormous WordPress trends in 2021 that we're seeing is the increased use of 3D liveliness to showcase products and help consumers better visualize them. 

9. Augmented Reality is Becoming Huge and Helping Companies Sell Products 

Have you ever attempted to purchase a thing on the web – such as a household item – while trying to guess what it would resemble in your space? With augmented reality being joined in web design, you would now be able to see your desired products in your home before you settle on a purchasing decision. We expect this WordPress pattern to help eCommerce sites – especially those that sell home goods, adornments, or different items that exist in a specific space or are worn – sell a much more significant amount of their articles on the web. 

10. More WordPress Sites Are Incorporating Chatbots 

Chatbots are always a fantastic choice for your website, and they're one of the biggest WordPress trends in 2021. While we trust businesses are perceiving the estimation of chatbots all alone, we suspect that stay-at-home orders and more individuals working from home because of Coronavirus – and being less accessible through organization telephone numbers – has assisted with the increased prevalence in Chatbots on WordPress sites.

How to Compete with Amazon

 Would you like to sell online, however, imagine that it is highly unlikely your online retail store can rival Amazon? Reconsider. There are an expected 24 million eCommerce websites, which sell almost $5 trillion universally consistently. That implies there's a lot of online retail business to go around. Keep reading to figure out how your eCommerce business can contend online with Amazon, and thrive! 

Sell Unique, Niche Products 

Numerous individuals go to Amazon to buy products that are items, similar to paper towels, bathroom tissue, and other family fundamentals. 

While you can purchase the most easily recognized name products on Amazon, it's a regularly elusive claim to fame, niche products on the site. 

Without a doubt, a few people will purchase whatever hand cleanser is least expensive and qualified for Amazon Prime. In any case, customers who care about the vibe of cleanser, cleanser being Vegan and never tested on animals, or hypoallergenic cleansers are more able to search somewhere else for a special item that meets their longings. At the point when your eCommerce website sells something exceptional that fills an interesting need, it's anything but difficult to contend online with Amazon. 

Use Amazon Ads 

Amazon ads are one of the organization's numerous revenue streams. Furthermore, fortunately for you, you can give Amazon ads something to do to advance your eCommerce store and help you sell online. 

• As of now, the most mainstream kinds of Amazon ads are: 

• Supported stores, which you can utilize in the event that you have an Amazon store. 

• Supported display ads, which is as of now in beta however ending up being incredible. 

• Video ads that display on Amazon sites, Fire tablets, and across the Internet. 

• Audio ads that air when audience members are checking out Amazon Music. 

Whichever sort of Amazon ads you choose to use to advance your business, we can assist you with making convincing substance. 

Make Your eCommerce Retail Store a Brand Experience Like None Other 

The present online purchasers are very web-savvy. Also, they acknowledge extraordinary brands and fantastic online client experiences. You can contend online with Amazon by zeroing in on making your brand one of a kind, essential, and making a website that makes it simpler to buy your item than it is on Amazon. eCommerce website viewpoints like excellent recordings of how your products work and 3D tours of your products have any kind of effect on the present online customers. 

Remember Search Engine Optimization 

On the off chance that buyers don't go to Amazon to search for an item, they're probably going to Google all things considered. This is the reason search engine optimization (SEO) is so significant. Notwithstanding making content for your website that clarifies your products and their advantages in a convincing manner, you need to join basic Google search terms identified with your item so your eCommerce website positions exceptionally on Google. Furthermore, since Google's calculation is continually changing, this implies that SEO is an ongoing project. To help join the most recent mainstream catchphrase searches, numerous eCommerce websites contend online by routinely posting web journals that utilization at present hot search terms. 

Make a Customer Loyalty or Subscription Program 

An incredible method to contend online is to make customer loyalty or an online subscription program that makes shopping on your eCommerce website the most ideal alternative conceivable. For instance, you can make a customer loyalty program in which customers make a record on your website. At that point, for each dollar they spend on your eCommerce site, they get focuses to redeem that go towards accepting a discount on future buys. 

Customer loyalty programs like this are additionally an incredible method to gather customer email addresses so you can market to them. Regardless of whether you convey a normal email newsletter or convey infrequent uncommon item offers, the greater the number of your customers who have picked into your email advertising program, the better.

How Web Analytics Help Businesses Grow

 On the off chance that you utilize a website to advance your organization web based, actualizing web analytics devices is a ground-breaking approach to develop your business and contact a more extensive audience. By following your online clients, web analytics apparatuses make data reports of interesting bits of knowledge about them, for example, their age, area, sexual orientation, where they came from, and their conduct once they land on your page. These reports give you admittance to significant information about your visitors that whenever used accurately, can make more important client cooperation and experience. 

In this article, we take a gander at how web investigation devices can assist your business with development.

Know Your User and Their Needs 

The best businesses settle on educated choices considering their current and likely clients. This guarantees any business choices had won't adversely affect existing clients however rather offer them a more significant encounter while conceivably attracting new clients. In any case, to settle on these insightful choices, you should be sure about who your clients are, and what precisely they need. 

Data investigation reports catch information, for example, area, age, sexual orientation, and interests–giving you exact information to make better methodologies to arrive at explicit target audiences. These reports can likewise show you what individuals are looking for when they land on your page, and information about pages they have visited. 

Your increased comprehension of who your clients are implied you can remain in front of the market and with a more prominent appeal to your audience, and make better-educated business systems so your association can work more efficiently. 

Improve Usability 

Web investigation reports additionally catch significant information, for example, what innovation and applications your visitors use to get to your page. This information can help you in improving the availability of your site and calibrate the client experience. These bits of knowledge venture into understanding what language your clients talk and their area, hence improving your business intelligence, and choose if extending to incorporate multilingual substance or restricting your website would be a valuable business choice. 

Source of inspiration Insights 

In-page investigation can give you exact knowledge into your source of inspiration catches, and gainful information about conversion rates, and lead generation. By understanding what joins on your page get the most hits and why allows you to reconsider the segments of your website that may not get as much commitment and make a move as needs are. 

Distinguish Your Leading Content 

Website investigation instruments show you what parts of your website and substance pull in most clients, how long they remain, and when they leave each page. This information gives you experiences that can be utilized to use your website's commitment by realizing what explicit substance is arriving at your target audience. You would then be able to focus on better quality substance that you realize clients need, with the objective of increased client stay time that encourages you to pick up higher commitment and conversion rates. 

In the event that you are not using web examination to better your website, it's an ideal opportunity to make a move and increase your business intelligence. The information and data you pick up assist to more readily plan, work, and develop your business. 

In the event that you might want to address the professionals about how to execute this strong instrument into your activities, Accunity is here to work with you to comprehend your business and influence innovation to increase benefits and drive success.

How To Drive Leads In Social Media

Numerous business leaders wrongly believe that social media is just a valuable method for building their image. This couldn't possibly be more off-base as social media can assist businesses with creating and refine leads. 

In the event that your social media strategy comprises essentially of authoritative posts, at that point you should investigate these lead generation statistics concerning mainstream social media platforms: 

• Social media marketing leads to a 45% decline in spending for businesses. 

• Businesses that utilized social media for lead generation expanded their revenue by 24%. 

So, we should show you how you can create quality leads through your social media profiles. 

Comprehend Your Target Audience 

How about we start with the basics, lead generation isn't like virus selling. It's tied in with social affair knowledge on your target audience and bringing these individuals into your sales funnel. 

To comprehend your target audience, you ought to promptly know the responses to these inquiries: 

• What is your target audience keen on? 

• What products or services might you be able to offer to them? 

• What are their trouble spots? 

• How might you bit by bit convert them? 

Luckily, social media makes it simpler to respond to these inquiries. Why? That is on the grounds that individuals frequently share individual insights concerning themselves on their social media platforms. 

In the event that you need to assemble more information on your target audience, social media is the best spot to look. When you have this information, you'll need to pick a stage where a large number of your possibilities assemble. 

How about we examine how you can do this. 

Pick the Right Channel 

From the highest point of your head, what social media stage would you use without posing any inquiries? Most businesses would pick Facebook. 

All things considered, Facebook has billions of clients and one of the world's most noticeable publicizing instruments. Notwithstanding, in case you're attempting to arrive at B2B leads, LinkedIn might be your most ideal decision. 

This is the place where understanding your target audience becomes an integral factor. On the off chance that your possibilities are B2C consumers, Facebook and Instagram are extraordinary choices. 

Nonetheless, in the event that you need customers that are businesses, LinkedIn and Twitter are brilliant decisions. 

Get Creative 

Recall that there are a large number of businesses that utilize social media to produce leads. Individuals have gotten normally numb to promotional duplicates on social media locales, so it's imperative to get inventive with your campaigns. 

Here's the way you can do it with each significant social media channel: 

• Facebook: If you're an eCommerce retailer, challenges are the most ideal approach. This will assist you with the social occasion the email information of contestants you can add to your email marketing campaign. 

• Twitter: Use Twitter Cards is an extraordinary method of making an eye-getting promotional message you can publicize to your possibilities. Indeed, one retail organization received more than 1,700 leads from this technique. 

• LinkedIn: LinkedIn Premium gives people and businesses the admittance to arrive at qualified leads and get in touch with them straightforwardly. When you have this consideration, offer a markdown or free example to refine your leads. 

• Instagram: Use enamoring recordings to exhibit another item and utilize mainstream hashtags, just as your own marked hashtag to get out the word. 

Getting leads through your social media channels doesn't need to be tedious or troublesome. In case you're experiencing issues, contact Accunity to perceive how we can help you today!

6 Things to Keep in Mind When Designing Your Business App

You’ve always been told to think objectively, keep the ‘big picture’ in mind, and mobile app design is no different. Successful app design requires an overarching strategy and some sort of knowledge of the end-user and their habits.
Unfortunately, in the rush to go-to-market, something the little things get overlooked – and the little things are what make a big impact. We’ve put together a list of the 6 most common mistakes that businesses make when designing a business mobile app so that you can avoid them!

6 Things to Keep in Mind When Designing Your Business App

 

1. Finalize the flowchart before you start working.

You may be confident that you know exactly what you want your mobile app to do, but you should never start designing your app until you’ve completed a flowchart that details every step of the enduser process. What will they see when the app is first opened? Will they have specific choices when creating their profiles? What happens when they click? What about next? Map out every transaction from step one to the exit screen.

2. Graphics are important.

Graphics play a key role in creating a user-friendly experience. Cheaping out on image quality is never a great idea. Use high resolution images from the get-go and then reduce quality as needed.

3. Don’t forget to leave fingers enough room to tap.

It might seem like a good idea to fill as much empty page space as possible, but it’s not. You need to keep apps clean and easy to navigate with large enough hit areas that users can easily tap.

4. Don’t go crazy with intro animations.

Starting a user experience with a quick animation is fun, but it quickly loses its novelty. Remember that whatever animations you use will be present each and every time the app loads. And, since the animation cannot run its course until the app loads, you risk delaying or preventing the user from accessing your app.

5. Don’t keep users in the dark.

Loading pages that are blank or don’t include some sort of indication that the app is working are confusing and leave users wondering if there is some sort of glitch. Remember to use a progress indicator of some sort to keep your app users informed.

6. Don’t assume the app is user-friendly.

You designed your app, of course you know how to use it – don’t expect the same of the average user. Allow someone outside of the development team to take a trial run of the app to determine if they love it as much as you.
When it comes to app design, the proof is in the details. Keep these in mind during the development process and the end result will be an intuitive and user-friendly mobile app!

Content is King: Understanding the latest trends in Content Marketing

Why they say content is king? From your corporate website up to the official blog and all of the social media platforms, it’s the content that speaks to your customers and spreads your word to the potential target audience.

Mobile technology and the use of online sources such as cloud computing, ecommerce website development, social media marketing and search engine optimization all together brought significant changes to the world of digital marketing where gearing up and staying up to date with the latest trends have become essentially important for the internet marketers. Let us now get into revealing the major role of content in building strong business identities.
How social media correlates with Content?
The majority of businesses oversee the importance for developing and marketing unique content. What runs between the lines is actually an ideology that speaks to your customers and the potential target audience empowering you to build stronger trust and brand loyalty.

Along with Facebook, other social media platforms namely Google+, LinkedIn, Twitter and many more have dramatically contributed to the area of digital marketing on a way larger scale. Transforming millions of visitors into successful leads, solving countless customer queries and bringing the most relevant target audience was never done before like social media marketing did.
What drives you real time user engagement?
Millions of small scale businesses started their official Facebook Fan Page, following the latest trends in social media marketing. For a number of reasons animations and images have been ranked on top of the list when it comes to measuring the real potential dealt with several types of posts we use to publish on various social media platforms.
What brings you traffic is the unique multimedia that represents your published post and what drives you real time user engagement and minimal bounce rate when it comes to achieving brilliant SEO results is the unique content that addresses real interest of your target audience.

Delivering content is really essential but don’t forget to deliver unique content. Both Google and Facebook are continually improving ways that are helpful in identifying and promoting content that is fully original and comply with white hat SEO practices.
It doesn’t matter what you are sharing. It might be your official blog post, a product or service launch, an offer to the valued customers or just about celebrating the weekend. What you all need is a fresh slice of content that will potentially go viral over the internet. Focus on impressive profile personalization and social search optimization but an assimilated recipe towards generating successful leads is always supported by brilliant artwork and an exclusive piece of content.
Overseeing community engagement is a nightmare
If you are a blogging enthusiast or an expert content strategist, you are sure to be a part of the global community of bloggers and writers where you have enough people who don’t just see your content but read and share it too. So apart from effectively managing your website’s CMS for publishing the content there are many other platforms as well that helps you generate instant search results.
But what if you have just stepped into developing and publishing your content and facing some of the most common concerns while marketing it just like any other newbie. We have identified today’s’ some of the most trending content marketing and brainstorming platforms that not just allow you a free startup but in addition to that their strong page rank and brilliant ranking on the Google SERPs let you promote your business in a more realistic environment.
Useful Content Sharing and brainstorming Platforms
Inbound.org
Inbound.org is one of the best and highly trending content marketing platforms for the global community of bloggers and writers. From sharing articles, Slideshares, info-graphics and complete stats of the shared content, inbound.org has become the best and most attractive online content sharing community for bloggers and writers across the globe, allowing its users to sign up with no cost at all as well as keeping users fully updated with the most relevant job opportunities nearby them.
MyBlogU.com
Found with a primary objective for becoming the most influential and powerful content marketing hub for the worldwide internet, the majority of bloggers and writing community found MyBlogU as one of the most effective and convenient ways towards accomplishing real results through content sharing and promotion. Out of a number of features and convenience provided by MyBlogU, users always find it interesting, to brainstorm for each other via this platform.
ViralContentBuzz.com
ViralContentBuzz become the next raising free of cost content marketing platform for the global community of bloggers where several people immediately started battling against time and put all of their efforts for gaining the most relevant target audience to their online business.
Scoop.it
Similar to MyBlogU and ViralContentBuzz, Scoop.it is the latest content sharing platform for most of the people. Allowing you to develop a topic and gain useful information from other users of the community that helps you in curating the content reflecting concrete research and information.
Undoubtedly there are endless possibilities when it comes to content marketing and sharing. From today’s biggest social media platforms up to micro blogs and community platforms, content will always remain the king as a whole and an unsaturated span of digital marketing.

10 Digital Marketing Quotes that Every Marketer Should Know

As digital marketers, we are always challenged with finding creative and productive ways to get results for our clients. It’s not easy, and it takes a lot of work to do it. So, Accunity thought of making this list with 10 quotes to help you stay inspired on your awesome job. While technology can make some businesses nervous, other companies seem to thrive on it. Either way, digital marketing is vital today if you plan to compete or be successful.

1: “Advertising brings in the customers, but it is your job to keep them buying from you”

2: “The pace of change means that relationship is more important than ever before”

3: “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic”

4: “’I love being marketed to.’ Said no one, ever.”

5: “Your culture is your brand”

6: “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

7: “Commit to a niche; try to stop being everything to everyone.”

8: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”

9: “Being able to quit things that don’t work is integral to being a winner”

10: “Without strategy, content is just stuff, and the world has enough stuff.”