How to Compete with Amazon

 Would you like to sell online, however, imagine that it is highly unlikely your online retail store can rival Amazon? Reconsider. There are an expected 24 million eCommerce websites, which sell almost $5 trillion universally consistently. That implies there's a lot of online retail business to go around. Keep reading to figure out how your eCommerce business can contend online with Amazon, and thrive! 

Sell Unique, Niche Products 

Numerous individuals go to Amazon to buy products that are items, similar to paper towels, bathroom tissue, and other family fundamentals. 

While you can purchase the most easily recognized name products on Amazon, it's a regularly elusive claim to fame, niche products on the site. 

Without a doubt, a few people will purchase whatever hand cleanser is least expensive and qualified for Amazon Prime. In any case, customers who care about the vibe of cleanser, cleanser being Vegan and never tested on animals, or hypoallergenic cleansers are more able to search somewhere else for a special item that meets their longings. At the point when your eCommerce website sells something exceptional that fills an interesting need, it's anything but difficult to contend online with Amazon. 

Use Amazon Ads 

Amazon ads are one of the organization's numerous revenue streams. Furthermore, fortunately for you, you can give Amazon ads something to do to advance your eCommerce store and help you sell online. 

• As of now, the most mainstream kinds of Amazon ads are: 

• Supported stores, which you can utilize in the event that you have an Amazon store. 

• Supported display ads, which is as of now in beta however ending up being incredible. 

• Video ads that display on Amazon sites, Fire tablets, and across the Internet. 

• Audio ads that air when audience members are checking out Amazon Music. 

Whichever sort of Amazon ads you choose to use to advance your business, we can assist you with making convincing substance. 

Make Your eCommerce Retail Store a Brand Experience Like None Other 

The present online purchasers are very web-savvy. Also, they acknowledge extraordinary brands and fantastic online client experiences. You can contend online with Amazon by zeroing in on making your brand one of a kind, essential, and making a website that makes it simpler to buy your item than it is on Amazon. eCommerce website viewpoints like excellent recordings of how your products work and 3D tours of your products have any kind of effect on the present online customers. 

Remember Search Engine Optimization 

On the off chance that buyers don't go to Amazon to search for an item, they're probably going to Google all things considered. This is the reason search engine optimization (SEO) is so significant. Notwithstanding making content for your website that clarifies your products and their advantages in a convincing manner, you need to join basic Google search terms identified with your item so your eCommerce website positions exceptionally on Google. Furthermore, since Google's calculation is continually changing, this implies that SEO is an ongoing project. To help join the most recent mainstream catchphrase searches, numerous eCommerce websites contend online by routinely posting web journals that utilization at present hot search terms. 

Make a Customer Loyalty or Subscription Program 

An incredible method to contend online is to make customer loyalty or an online subscription program that makes shopping on your eCommerce website the most ideal alternative conceivable. For instance, you can make a customer loyalty program in which customers make a record on your website. At that point, for each dollar they spend on your eCommerce site, they get focuses to redeem that go towards accepting a discount on future buys. 

Customer loyalty programs like this are additionally an incredible method to gather customer email addresses so you can market to them. Regardless of whether you convey a normal email newsletter or convey infrequent uncommon item offers, the greater the number of your customers who have picked into your email advertising program, the better.

How Web Analytics Help Businesses Grow

 On the off chance that you utilize a website to advance your organization web based, actualizing web analytics devices is a ground-breaking approach to develop your business and contact a more extensive audience. By following your online clients, web analytics apparatuses make data reports of interesting bits of knowledge about them, for example, their age, area, sexual orientation, where they came from, and their conduct once they land on your page. These reports give you admittance to significant information about your visitors that whenever used accurately, can make more important client cooperation and experience. 

In this article, we take a gander at how web investigation devices can assist your business with development.

Know Your User and Their Needs 

The best businesses settle on educated choices considering their current and likely clients. This guarantees any business choices had won't adversely affect existing clients however rather offer them a more significant encounter while conceivably attracting new clients. In any case, to settle on these insightful choices, you should be sure about who your clients are, and what precisely they need. 

Data investigation reports catch information, for example, area, age, sexual orientation, and interests–giving you exact information to make better methodologies to arrive at explicit target audiences. These reports can likewise show you what individuals are looking for when they land on your page, and information about pages they have visited. 

Your increased comprehension of who your clients are implied you can remain in front of the market and with a more prominent appeal to your audience, and make better-educated business systems so your association can work more efficiently. 

Improve Usability 

Web investigation reports additionally catch significant information, for example, what innovation and applications your visitors use to get to your page. This information can help you in improving the availability of your site and calibrate the client experience. These bits of knowledge venture into understanding what language your clients talk and their area, hence improving your business intelligence, and choose if extending to incorporate multilingual substance or restricting your website would be a valuable business choice. 

Source of inspiration Insights 

In-page investigation can give you exact knowledge into your source of inspiration catches, and gainful information about conversion rates, and lead generation. By understanding what joins on your page get the most hits and why allows you to reconsider the segments of your website that may not get as much commitment and make a move as needs are. 

Distinguish Your Leading Content 

Website investigation instruments show you what parts of your website and substance pull in most clients, how long they remain, and when they leave each page. This information gives you experiences that can be utilized to use your website's commitment by realizing what explicit substance is arriving at your target audience. You would then be able to focus on better quality substance that you realize clients need, with the objective of increased client stay time that encourages you to pick up higher commitment and conversion rates. 

In the event that you are not using web examination to better your website, it's an ideal opportunity to make a move and increase your business intelligence. The information and data you pick up assist to more readily plan, work, and develop your business. 

In the event that you might want to address the professionals about how to execute this strong instrument into your activities, Accunity is here to work with you to comprehend your business and influence innovation to increase benefits and drive success.

How To Drive Leads In Social Media

Numerous business leaders wrongly believe that social media is just a valuable method for building their image. This couldn't possibly be more off-base as social media can assist businesses with creating and refine leads. 

In the event that your social media strategy comprises essentially of authoritative posts, at that point you should investigate these lead generation statistics concerning mainstream social media platforms: 

• Social media marketing leads to a 45% decline in spending for businesses. 

• Businesses that utilized social media for lead generation expanded their revenue by 24%. 

So, we should show you how you can create quality leads through your social media profiles. 

Comprehend Your Target Audience 

How about we start with the basics, lead generation isn't like virus selling. It's tied in with social affair knowledge on your target audience and bringing these individuals into your sales funnel. 

To comprehend your target audience, you ought to promptly know the responses to these inquiries: 

• What is your target audience keen on? 

• What products or services might you be able to offer to them? 

• What are their trouble spots? 

• How might you bit by bit convert them? 

Luckily, social media makes it simpler to respond to these inquiries. Why? That is on the grounds that individuals frequently share individual insights concerning themselves on their social media platforms. 

In the event that you need to assemble more information on your target audience, social media is the best spot to look. When you have this information, you'll need to pick a stage where a large number of your possibilities assemble. 

How about we examine how you can do this. 

Pick the Right Channel 

From the highest point of your head, what social media stage would you use without posing any inquiries? Most businesses would pick Facebook. 

All things considered, Facebook has billions of clients and one of the world's most noticeable publicizing instruments. Notwithstanding, in case you're attempting to arrive at B2B leads, LinkedIn might be your most ideal decision. 

This is the place where understanding your target audience becomes an integral factor. On the off chance that your possibilities are B2C consumers, Facebook and Instagram are extraordinary choices. 

Nonetheless, in the event that you need customers that are businesses, LinkedIn and Twitter are brilliant decisions. 

Get Creative 

Recall that there are a large number of businesses that utilize social media to produce leads. Individuals have gotten normally numb to promotional duplicates on social media locales, so it's imperative to get inventive with your campaigns. 

Here's the way you can do it with each significant social media channel: 

• Facebook: If you're an eCommerce retailer, challenges are the most ideal approach. This will assist you with the social occasion the email information of contestants you can add to your email marketing campaign. 

• Twitter: Use Twitter Cards is an extraordinary method of making an eye-getting promotional message you can publicize to your possibilities. Indeed, one retail organization received more than 1,700 leads from this technique. 

• LinkedIn: LinkedIn Premium gives people and businesses the admittance to arrive at qualified leads and get in touch with them straightforwardly. When you have this consideration, offer a markdown or free example to refine your leads. 

• Instagram: Use enamoring recordings to exhibit another item and utilize mainstream hashtags, just as your own marked hashtag to get out the word. 

Getting leads through your social media channels doesn't need to be tedious or troublesome. In case you're experiencing issues, contact Accunity to perceive how we can help you today!

The Understanding of Fog Computing - what you should know!

Cloud computing has presented businesses with a new way to store and access unmeasurable amounts of data, all the while removing the need to house bulky and expensive premise-based servers and hardware. Smartphones are continually delivering and receiving data, however, they are restricted to the limitations of cellular networks – and so are the businesses that transmit data to smartphones and mobile devices. The challenge here is that transmitting data to and from the cloud all comes down to bandwidth availability. Mobile apps have become the preferred method to carry out activities and tasks online because they allow users to work directly from their smartphone and the mobile device handles a portion of the data and processing.
Since a growing number of devices are becoming ‘smart’, and are able to connect directly to the Internet, the amount of data being generated on a daily basis is quickly surpassing the processing capabilities of 3G and 4G networks. As the world becomes more connected, and smart technology integrates with more and more devices, this challenge will only persist.

Why does the US have so much data?

According to the World Economic Forum, American’s rank 35^th in the world in terms of bandwidth use per person. And, we continue to invent and develop new products that can not only connect to the Internet, but also send and receive data from the cloud. Interestingly, according to  GE, a single engine from a Boeing 747 generate half of a terabyte of data in just one flight – consider the amount of data generated in a year of flights!

Now, what about fog computing?

Unlike cloud computing, that houses data in a network of powerful servers, fog computing stores data at the edge of a network of smaller computers. The primary objective is to house the information on the objects that are gaining traction as ‘smart technology enabled’ items. This includes things like cars, household appliances, and anything else used in the day-to-day world that are gaining smart status. Practically anything that can easily be monitored or measured will eventually become Internet-ready.
Once these items become Internet capable, they will make up the network of smaller computers, or the ‘edge’ of the network. At the core of this network is a series of data centers, and the edge is comprised of things like home computers and smartphones. This will present us with invaluable and viable solutions for future data storage and will reduce some of the load restrictions from conventional cloud services.
Currently, the future of business computing remains in the cloud, however, as connectivity and demands for smart technology grows, fog computing is becoming more and more relevant. This is a technology to watch for.

10 Reasons Why Your Business Needs to Host its Mobile Apps in the Cloud

It’s becomingly increasingly common for businesses across the nation to host their mobile apps in the cloud. It is exceedingly obvious that businesses of all calibres have recognized the advantages of storing their data in the cloud. In fact, just three short years ago, the estimated spend on global cloud services exceeded $180 billion and have experienced upward trends ever since.
Considering that giants like Netflix, Newsweek and LinkedIn have all elected to host their mobile apps in the cloud, it is clear that this is the technology to watch. Why has cloud hosting gained so much traction in modern business circles? Here are 10 reasons why your business needs to host it’s mobile apps in the cloud.
1. Reduced Spending: By turning to the cloud to host their mobile applications, businesses completely remove the need to purchase – and then to maintain – expensed on-premise hardware. Much of these savings are seen through increases in operating efficiencies as time that would have previously been spent on standard upgrades or preventative maintenance can now me allocated to other functions like app development.
2. Increases in Efficiency: Following efficiency trends, removing bulky premise-based equipment also means removing the need to employ dedicated IT staff to manage a physical server – leaving it to the experts to handle offsite.
3. Interoperability: Previously, utilizing your own server to host your mobile apps may have results in serious compatibility issues. Now, instead of limiting your app development to match the capabilities of your server, you can focus on the benefits of heightened interoperability gained by having access to highly advanced server technology.
4. Reliability: As anyone who has ever had to maintain their own server has found, there is a tremendous risk for downtime, whether this comes from hard drive issues, CPU issues or some other fault – if your server does not work, neither do your mobile apps. Choosing to host in the cloud means 99.999% uptime ensuring that your data is always available.
5. Increased Speed: As businesses scale, so does their need for increased bandwidth, speed and storage capabilities. Businesses who are not working with a dedicated host would be required to invest in costly server upgrades, and might also run the risk of not mobile apps not being available during the upgrade – not the case with cloud services.
6. Trial Runs: Purchasing and installing a physical server does not often allow for a trial run period to explore whether or not the server is capable of meeting all of the demands of the business. Services run in the cloud, on the other hand, can easily be trialed to make sure the best service is being received all the time.
7. Support: Typically, in cloud hosting, round-the-clock technical support comes standard with every service option. Unlike physical servers that are maintained by internal employees.
8. Scalability: As mentioned earlier, as a business grows, their server must scale with it. This is not always possible for premise-based servers. Servers hosted in the cloud, however, can scale easily and without service interruption.
9. Data and Analytics: There are many reasons why businesses might want to track employee data and their data usage, however, organizing this information can be cumbersome. When data is stored in the cloud, it is virtually accessible from anywhere.
10. Security: Businesses have access to a ton of personal and confidential information and keeping this data safeguarded is top priority. Preventing data breaches – and backing up data – on a physical server is time consuming and often difficult. Servers hosted in the cloud, and managed by experienced professionals, utilize some of the best security protocols available and add layers of protection that physical servers simply cannot offer.
Hosting in the cloud makes so much sense for modern businesses. Smaller businesses benefit from having easy access to front-running technology and technical experts, and larger businesses benefit from secure and scalable servers that grow with them – not against them.

How a CTO helps to grow your business

A CTO is a Custom Technology Officer – know what a CTO does, why it’s important to use one, and your options in obtaining a CTO.
How a CTO helps to grow your business
A CTO is a Chief Technology Officer, a resource dedicated to helping small and medium-sized businesses to design, implement, measure, and maintain critical technology systems that ensure optimal functioning – and maximum value.
Why a CTO is important
Do you have a small or medium-sized business? Then you for certain have (or need to have) important technology systems in place that function well to serve your needs, and with someone who knows how to ensure the systems’ optimal functioning – continually. The CTO should be able to constantly address technology management for your organization.
Why technology management?
Your CTO needs to discuss your business needs, provide technology advice to increase your company awareness, identify the scope and types of available technology, recommend technology to meet your needs, provide your company with technology implementation advice, and then implement the technology along with policies and procedures to keep it functioning well.
The CTO should educate employees on effective use of the chosen technology and provide ongoing technology analysis and monitoring. Technology management should include:
Planning
Productivity analysis
Vendor evaluation
Technology assessment

How to obtain an expert CTO
Understandably, many companies have neither the resources nor the experience to provide needed technology advice. It’s often just not practical to add full-time CTO assistance into the budget.
Another option includes selecting an expert technology company with experienced people who can come alongside to answer your technology questions, provide valued advice, and help you to grow your business using today’s technology.
You need to find someone who knows technology well, at least as well as you know your own business. Try custom CTO services from a technology company who can provide just the needed technology services when, and for what, you will need them. And then be your watchdog to carefully look out for you to avoid pitfalls and suggest opportunities.

Unity of action with web projects that work
Want to attract and retain website visitors with important information in a pleasing, clever way on both desktop and mobile? Let Accunity’s trusted experts show you how to inform, engage, and inspire potential and current customers with web development and branding from our Dallas Web Development company that provides value nationwide. Contact Accunity to learn more.

6 Things to Keep in Mind When Designing Your Business App

You’ve always been told to think objectively, keep the ‘big picture’ in mind, and mobile app design is no different. Successful app design requires an overarching strategy and some sort of knowledge of the end-user and their habits.
Unfortunately, in the rush to go-to-market, something the little things get overlooked – and the little things are what make a big impact. We’ve put together a list of the 6 most common mistakes that businesses make when designing a business mobile app so that you can avoid them!

6 Things to Keep in Mind When Designing Your Business App

 

1. Finalize the flowchart before you start working.

You may be confident that you know exactly what you want your mobile app to do, but you should never start designing your app until you’ve completed a flowchart that details every step of the enduser process. What will they see when the app is first opened? Will they have specific choices when creating their profiles? What happens when they click? What about next? Map out every transaction from step one to the exit screen.

2. Graphics are important.

Graphics play a key role in creating a user-friendly experience. Cheaping out on image quality is never a great idea. Use high resolution images from the get-go and then reduce quality as needed.

3. Don’t forget to leave fingers enough room to tap.

It might seem like a good idea to fill as much empty page space as possible, but it’s not. You need to keep apps clean and easy to navigate with large enough hit areas that users can easily tap.

4. Don’t go crazy with intro animations.

Starting a user experience with a quick animation is fun, but it quickly loses its novelty. Remember that whatever animations you use will be present each and every time the app loads. And, since the animation cannot run its course until the app loads, you risk delaying or preventing the user from accessing your app.

5. Don’t keep users in the dark.

Loading pages that are blank or don’t include some sort of indication that the app is working are confusing and leave users wondering if there is some sort of glitch. Remember to use a progress indicator of some sort to keep your app users informed.

6. Don’t assume the app is user-friendly.

You designed your app, of course you know how to use it – don’t expect the same of the average user. Allow someone outside of the development team to take a trial run of the app to determine if they love it as much as you.
When it comes to app design, the proof is in the details. Keep these in mind during the development process and the end result will be an intuitive and user-friendly mobile app!