10 Digital Marketing Quotes that Every Marketer Should Know

As digital marketers, we are always challenged with finding creative and productive ways to get results for our clients. It’s not easy, and it takes a lot of work to do it. So, Accunity thought of making this list with 10 quotes to help you stay inspired on your awesome job. While technology can make some businesses nervous, other companies seem to thrive on it. Either way, digital marketing is vital today if you plan to compete or be successful.

1: “Advertising brings in the customers, but it is your job to keep them buying from you”

2: “The pace of change means that relationship is more important than ever before”

3: “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic”

4: “’I love being marketed to.’ Said no one, ever.”

5: “Your culture is your brand”

6: “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

7: “Commit to a niche; try to stop being everything to everyone.”

8: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”

9: “Being able to quit things that don’t work is integral to being a winner”

10: “Without strategy, content is just stuff, and the world has enough stuff.”

Keys for Making Cost Effective Web Design

Have you ever thought of saving the cost before hiring a company or any freelancer for your website design? Well, here are some keys for making cost effective webdesign so you can save your money while designing a website.

You should consider a good web designing company to make your work in professional way and save your investment from mishaps. Try to use Built-in CMS (Content management system) to make little changes by yourself, built-in CMS are very easy to use and easy to install by a professional designer.

You can use tools and plug-ins for your website for emails list and if you are not working on a large scale you can afford cost efficient tools and save you money by not using highly cost tools.

You can search a good and affordable web designer through internet and also hire a designer and developer from the company you hosted your website, they can make some discounts offers or make you happy by as making relationship with you, so choose a web designing company which offer you're a web hosting too.

You should make a backup of your website on your server or drive so you can fix up any problem or damage, if it was good while testing your website, and can save your money in repairing the bugs and other technical issues.

Try to purchase images from internet or use your product picture instead of paying a photographer for taking new photos or paying a web designer making images, it can cost you more than direct purchase and will also be a copyright, it means your competitor cannot use that image on his/her website.

Animation and flash work on your website makes your site heavy and your site will take time to load, which is not consider good for search engines as well as for users, Animation makes your website slow and you may lose your search engine reputation, it is also cost more to design, use third party server videos for demonstration on your product or company overview, it will embed on your website easily.

Make sure that your website is user friendly, easy navigation is used, all your options are on homepage, it help user to find his or her needs within your website and it may be convert visitor into consumer.

Ensure that your website is visible perfectly on all browsers and operation system like Windows, Linux, Apple Mac, and on smart phones. And consider the browser visibility as well like safari, Mozilla, chrome, IE. You have invested on your website and this is the only way of getting return.

If you are using multi-plug-ins, try to avoid it because many users do not update their browsers and that plug-in may not work on their particular browser, this may harm your website reputation. Make sure that your website has http secure server, https server are unsecured and can be hacked easily, the websites which are unsure can be designed and developed cheaper which can save your money but unsafe from hackers attack and may harm you in future. If you own a e-commerce website, use secure payments verification systems, do not go for making your own system for saving some money, user may not trust on your payment verification method and you will lose your customer, consumer really care about the security, and will not buy from your website.

Mobile users consumed 18 Exabyte Bandwidth, What’s next in Mobile Technology?

Only a few years have dramatically changed the dynamics of the worldwide usage of internet. Analysts observed significant increase in the number of mobile users across the globe. Mass manufacturing and brilliant marketing strategies account for just one side of the picture, what primarily drives this huge demand is actually the ease of accessing everything form mobile devices in spite of the various security threats in mobile technology.  

 Most of us don’t look at the big picture for which every one of us is a contributor and that’s actually consuming a total of 18 Exabyte of Bandwidth globally this year where one Exabyte is equal to one billion gigabyte of bandwidth. And that’s not stopping at all. Smartphones have become the largest variable for driving internet users to switch onto the mobile platform. Let us identify the major constituents of mobile technology and their upcoming impact.

More Mobile Devices and Applications that generate mobile traffic

Instead of looking at some of the basics, now we already understand what it reflects when we say mobile devices and apps. Since a greater portion of the total number of internet users switched onto the mobile platform, while having a mobile version of the website, businesses have started providing brilliant apps to their customers.

In addition to that businesses greatly engaged in online sales and transactions have provided their users with brilliant cross platform compatible mobile apps. Mobile apps bring users the best level of security, performance and convenience where purchasing a product or booking a flight becomes just a tap away.

3G/4G Mobile Networks

In the beginning, Smartphones and Tablets had a handful of differences, but manufacturers’ strategic business development approaches and users’ indefinite demands, like any other Smartphone, many of the tablets now come with a 3G or 4G feature allowing users to keep their communication and engagement always on the go. 

Smartphones as compared to tablets specifically account greater for consuming the largest portion of the bandwidth that ran across the globe. From social media engagement up to making video calls and accessing multimedia directly, internet users tend to stay more on mobile devices as compared to any other computing platform.

Luxury meets Convenience

Apart from the various technical aspects and benefits that mobile users get, these on the other hand have been adopted by the world by a common perception of having the most fantastic gadget that has a lot more style and convenience to connect, listen, watch, play and share across the globe.

Influential Marketing

Recently researchers identified that 40% internet users have completely shifted onto the mobile platform and resulted in a total of 4.1 billion mobile users across the world. From accessing social media on mobile devices and lively connecting with various social circles up to staying updated with their most favorite brands, users find it the easiest way to keep it on the go.

On the other hand, Social Media is not just limited to individual users but platforms like Facebook has got a large scale of user engagement for businesses all over the world.

Through brilliant integration of social media marketing, businesses have reached unexpected success rates where Facebook accounts for the biggest contribution in introducing a new market segment for marketers to focus on.

Growing Customer Demands

Latest market surveys and demand analysis suggest that manufacturers have planned for introducing more product releases driven by mobile users dynamic needs and demands for greater possibilities.

Following such kind of demands, we are already near to developing a common perception that states what we are currently being offered is just unbelievable such as apple’s Home and Health Kits.

What’s next?

At the start we made a better understanding of what an Exabyte is and how much the world as a whole consumed this year where a recent research report by Cisco, the world’s largest networking gear manufacturer concludes that by 2018 the global mobile data traffic seems touching a massive 190 Exabyte of bandwidth consumption.